Ugly Conversations
– Episode 2 –
Surfing Tides of Change: Stories of change in action

The need for agility and innovation is more critical than ever.

Instead of weathering the storm, successful organisations are harnessing the power of creativity to not only navigate change but thrive amidst it.

In this second instalment of our Ugly Conversations Series, we dove deeper into the success stories of brands that have defied convention, embraced creative thinking, and achieved tangible transformations in their businesses, leading the way for entire categories and markets.

Watch as we sit down with another panel of international marketing leaders:

• Gemma Smith - Chief Executive, Strata
• Clive Grinyer - Former Service Design Director at Barclays, Cisco & Royal College of Arts
• Marielle Harsveldt - Head of Global Internal Communications, Aegon

DUring the webinar we covered the following game-changing topics:

• Unveiling the Change Journey: Learn the step-by-step process of initiating change, starting with defining your business’s core values, achieving internal alignment, and executing transformative actions for your team and customers.
• Unleashing the Power of Creative Problem-Solving: Explore real-world examples showcasing how creative problem-solving can drive innovative solutions, revolutionising your approach to challenges.
• Embracing Positive Outcomes: Shift your perspective on change from fear to opportunity as we showcase the incredible positive impacts of integrating change and creativity across all aspects of your business.

Gain invaluable insights into what it truly takes to cultivate a creative organisation and discover how to not only drive change but embed a culture of innovation at every level.

Battling the tides of change is not without its’ challenges but by accepting consumer attitudes have changed, looking ater your brand, embracing creative problem solving internally, simplifying your purpose, and taking things one step at a time, your business can win big in 2024.

At Born Ugly we are creators of change, powered by truly open minds and different perspectives. We get to the heart of a challenge to help clients unlock the opportunities of tomorrow and create real growth so that they and their business can transcend today. We’d love to uncover your ugly truth so you can keep ahead of change.